Privacy and Cookie Policy

Privacy & Cookie Policy


Privacy & Cookie Policy

Our intentions towards you and your data are benign. We are not an evil data gathering company that eagerly hoovers up data on you and everyone you have ever known, in order to manipulate you into doing something that you don’t want to do. We wish only to hold the data about you that you wish us to hold. We don’t and have no intention of benefitting in any way from your personal data, apart from when it helps us provide you with the best service, hops and hop products going. We care for your data the best way we can and make sure it is as secure as we are able to make it. If you don’t want to hear from us, then you won’t hear from us. We don’t want to be a pest as that will make no one happy. If you have any concerns, talk to us and we’ll do all we can to ensure you are happy with your relationship with us.
- The Simply Hops Team


What kind of information do we collect and how?

The most important reason that we collect personal data regarding you and your business is to allow us to facilitate the purchase of hops. We gather this information through a number of ways, including when you set up an account on our website, through a completed account application form or at times a sales or customer service representative may contact you directly to gather data that we require. To enable us to fulfil orders we will need to gather a minimum amount of information including your full name, contact number, email address, shipping address, billing address, VAT number and any payment details necessary. We will also gather the details of your brewery, such as name and address, should that be relevant. Where possible, we will gather additional information about your business to help us understand your needs as a customer, be able to communicate with you more accurately and offer products that you may find useful. This data will only be gathered in a transparent way and held with your express permission.

In addition to collecting data to facilitate sales, Simply Hops also collects data via our website, through a newsletter sign up service. This consists of an email address that is automatically uploaded and synced with our secure third-party email service by way of a CSV file, and used to send you newsletters and occasional updates. It will be used for no other reason.

Any information provided via social media platforms such as Facebook, Twitter or Instagram will not be recorded unless full consent is given to do so.

How do we use this information?

This information will be used for shipping your purchased goods and sending you newsletters via your email address. At no time will we use the information provided during a sale to sign you up to a newsletter, unless given complete consent. We will not contact you via these details unless directly related to the process of completing your order, unless it is necessary to use direct mail as a means of general communication. This includes but is not limited to the arranging of competition prizes and information regarding upcoming events.

How is this information shared, and who with?

Simply Hops will not share information unless directly related to the process of a sale. To pay for an order, we are required to share data with a third party, in this case World Pay. This data will remain private and is only used for the purpose of payment. When dealing directly with a sales team member, the information collected will be passed on to other team members and may be used to keep in touch regarding matters related to the contract or order created.

What is our legal basis for processing data?

The data collected in the ways mentioned above are required to be consistent with your consent, which you have the right to remove at any time. In this case, your data will be removed from our database and you will not be contacted again unless requested. This is in order to protect your vital interests, adhere to our legal obligations and maintain our desire to provide a personalised, safe and profitable service to you as our customers. If you believe at any point that your fundamental rights regarding your personal data are in question then this will be addressed immediately and without query.

Our goal is to be as transparent as possible regarding the information obtained in the running of Simply Hops. No information will be collected without direct consent and we aim to be as clear as possible about when personal data is gathered and used. If you have any questions regarding the use of your information, then do not hesitate to get in touch via or through one of our social media platforms.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.